Privacy by Design
Filtered at the source. Built to improve people, not to monitor them.
In Waeyo, privacy is an architecture decision, not a setting. Sensitive and irrelevant information is filtered out as selling behaviours are recognised, so what reaches HQ is commercial sales signals and execution insight — never recordings or transcripts of what was said.
Six principles, built into the architecture.
Filtered at the source
Sensitive and irrelevant information is filtered out as the AI recognises selling behaviours. What is not relevant to sales execution does not become data in the first place.
No recordings kept
Only sales execution signals are extracted and kept — no recordings, no transcripts.
Behaviours, not conversations
Processing focuses on selling behaviours and commercial signals — greeting, needs discovery, recommendation — not on the content of what was said.
Secured by design
Data is encrypted and access-controlled. There is no content feed to browse.
Data minimisation
The system keeps the minimum needed to measure sales execution — behaviour signals, not content.
Coaching, never ranking
Coaching exists to help a person improve towards the standards their employer has set — with their knowledge, and behind access controls. Waeyo is not a surveillance tool and is never used to rank or monitor employees.
From shop floor to practical action.
Recognition on the shop floor
A small staff-worn device recognises selling behaviours in real customer interactions. Signals are encrypted and access-controlled from the outset.
Filtering removes what is not needed
Sensitive and irrelevant information is filtered out. Selling behaviours and commercial signals are extracted — no recordings, no transcripts.
Signals become measurable insight
Behaviour signals are combined into execution patterns, showing which sales steps are being executed and where support is needed.
Insight and coaching
Leadership sees execution patterns and gaps against stronger-store benchmarks. Each store and each person receives a focused improvement priority they can act on.
The lines the product does not cross.
Waeyo does not keep recordings or transcripts of conversations, and it is not a surveillance tool. It is not designed to provide disciplinary evidence about a specific person or interaction, and it is not a ranking tool. Coaching data is visible to the person it describes and to the people supporting them, behind access controls. The product exists to give a behaviour improvement focus — measuring execution against the standard HQ has defined and the benchmarks its own strongest stores set.
Designed to help teams improve — not to catch people out.
For a store or a particular team member, Waeyo means one thing: clarity. The store sees how its execution compares with the network's strongest performers and receives a single, focused improvement priority — not a list of infractions. Team members see their own progress day by day and how it contributes to the team's success — visible to them and to the people supporting them, not published across the network.
Every market is different. Deployment reflects that.
Privacy expectations and legal requirements differ between countries and deployment contexts. Staff or storefront notification may be required depending on the deployment location, and country-specific legal and privacy review may be required before rollout. Waeyo supports this process and works with your legal, compliance and HR teams during scoping — it is part of how every pilot begins.
Waeyo does not make blanket compliance claims. Suitability is assessed per market as part of deployment planning.