Anonymous audio pattern intelligence
Your best staff already know how to sell. Waeyo helps the rest of your network execute the same way.
See whether the sales behaviours defined by HQ are happening in real customer interactions — store by store, across your network.
Conversion by sales staff · this week
Illustrative
Illustrative sample data. A bar chart showing conversion rates for six sales staff in one store, ranging from 68% for the strongest down to 29% for the lowest.
more conversions from top staff than the rest of the team — same store
The execution gap
Same store. Same product. Same training. Executed differently.
Inside the same store, top sales staff routinely convert around 50% more customers than the rest of the team.
Every retailer knows the gap exists. The wider your network grows, the more it compounds — across every store, every day. Yet the behaviour behind it stays invisible: it happens inside thousands of customer conversations that HQ never sees.
The opportunity
The upside is already inside your network. Your strongest stores prove it every day.
Your sales training, campaign briefs, playbooks and brand standards are identical across the network. Real frontline execution is not. Most retailers can measure the result — sales per store — but not the sales behaviours that produced it.
You don't need a new product line or a new training programme. The behaviour that converts is already happening in your strongest stores. Waeyo makes it measurable — and movable — everywhere else.
The behaviour lift, measured in conversion
Move every store toward the conversion your best stores already reach.
Same stores. Same products. Same training. Better sales execution.
Validated against reality
The behaviours you already expect — measured in real customer interactions.
Through a small staff-worn device, Waeyo's AI recognises selling behaviours while filtering out sensitive and irrelevant information. It turns everyday selling into measurable insight, showing which sales steps are being executed and where support is needed.
Are customers greeted and engaged the way the playbook describes?
Do staff ask needs-discovery questions before recommending?
Is the current campaign message actually delivered?
Are add-on and cross-sell recommendations being made?
Waeyo measures against your standards — not a generic industry script.
How it works
From everyday selling to measurable improvement.
Define
Your playbooks, training and campaign briefs become a set of expected sales behaviours.
Recognise
Through a small staff-worn device, Waeyo's AI recognises selling behaviours in real customer interactions, filtering out sensitive and irrelevant information.
Measure
Everyday selling becomes measurable insight, showing which sales steps are executed and where support is needed.
Coach
Refine your playbook with real-world evidence, then use the Waeyo app to coach each person towards your standards.
The selling behaviours behind stronger conversion.
Example signals — each deployment is configured to your own playbook.
Greeting & engagement
Whether and how customers are engaged after entering.
Needs discovery
Whether staff ask questions before they recommend.
Campaign delivery
Whether the current campaign message reaches the customer.
Recommendation behaviour
Whether staff guide customers toward a decision.
Add-on & cross-sell
Whether complementary products are offered.
Closing behaviour
How conversations end: invitation to purchase, follow-up, or nothing.
One source of execution truth for every team.
COOs & Heads of Retail
Network-wide execution visibility. Replace anecdotes and store visits with evidence of what is actually happening on the floor.
Regional & Area Managers
Know which stores need attention and exactly what to coach — with the app to support each person, before the quarter's numbers arrive.
L&D & Sales Training
See whether training changes behaviour on the shop floor, and refine your playbook with real-world evidence.
Store Performance teams
Benchmark every store against your own strongest stores, and track the gap closing over time.
Privacy by design
Filtered at the source. Built for coaching, never monitoring.
Deployment requirements such as staff or storefront notification vary by country; Waeyo supports country-specific legal and privacy review.
How Waeyo protects privacy →- Sensitive and irrelevant information is filtered out as behaviours are recognised.
- No recordings and no transcripts are kept — only sales execution signals.
- Processing focuses on selling behaviours and commercial signals, not conversation content.
- Coaching exists to help each person improve towards your standards, with staff informed and access controlled.
- Waeyo is not a surveillance tool and is never used to rank or monitor employees.
Pilot programme
Validate it in your own stores first.
A customised eight-week pilot with a store mix tailored to your network. You finish with your Sales Execution Blueprint: your playbook refined against real-world evidence, your Most Valuable Behaviours identified, and selected stores measurably closing the gap.
A tailored pilot · 8 weeks