About Us
We help retail networks execute the way their best stores already do.
Waeyo was built around a problem every multi-store retailer recognises: the same strategy rarely produces the same result in every store.
Why we exist
Retail headquarters invests heavily in getting execution right. The training is designed, the playbook is written, the campaign brief goes out, and every store receives the same standards. Then the results come back uneven — and nobody can explain why.
The usual answers are location, footfall or staffing. But the same store, the same product and the same training still produce different outcomes, because the sales behaviours defined by HQ are executed differently in each store.
That gap between what was defined and what actually happens has stayed invisible. Sales figures show which stores are behind; they do not show which behaviours to change. Waeyo exists to close that gap — to make store-level execution something retailers can see, validate and improve rather than infer after the quarter has closed.
What we do
Waeyo helps multi-store retailers continuously understand and improve sales execution on the shop floor. Through a small staff-worn device, our AI recognises selling behaviours while filtering out sensitive and irrelevant information — showing which sales steps are being executed and where support is needed, so retailers can refine their playbooks and coach their people with real-world evidence.
How we work
Four commitments shape how the platform is built and how we work with retailers.
Privacy is a starting constraint
Privacy is not a feature we added once the product worked. Sensitive and irrelevant information is filtered out as behaviours are recognised, and no recordings or transcripts are kept. The constraint shaped the architecture rather than being fitted around it.
Coaching, never ranking
Waeyo exists to help people improve towards the standards their employer sets. Staff are informed, coaching data is access-controlled, and it is never used to rank or monitor employees.
Evidence over opinion
Execution decisions should rest on what is actually happening in stores, not on assumptions about it. We report the selling behaviours we can genuinely measure, and we are explicit about what falls outside them.
Built for retail operators
We work with the people accountable for execution — retail operations, store performance, L&D and area management. The output is a focused improvement priority a store manager can act on this week, not a dashboard that needs interpreting.
Where we are
Waeyo is headquartered in South Korea with teams across the Asia-Pacific region, Europe and the United States, supporting retail networks close to the markets and store formats they operate in.
South Korea (Headquarters)
Yeonsu-gu, Incheon
Australia
Melbourne, Victoria
Japan
Osaka
Singapore
Singapore
Malaysia
Kuala Lumpur
France
Paris
United States
Delaware