From the behaviours you define to the behaviours that happen.

The six steps.

1. 01

   Define the expected behaviours

   It starts with what HQ already produces.

   Your sales training, playbooks, brand standards and campaign briefs are translated into a clear set of expected sales behaviours — the standard every store is meant to execute.

2. 02

   Capture sales execution signals in-store

   Real interactions, privacy built in.

   Waeyo picks up sales execution signals from real customer interactions on the shop floor, with privacy built in — only aggregated commercial signals are kept, never recordings or transcripts.

3. 03

   Validate and aggregate at store level

   Patterns, not people.

   Signals are validated against the expected behaviours and aggregated at store level. The result shows how consistently each store executes the standard — not what any individual said.

4. 04

   Identify Most Valuable Behaviours and execution gaps

   Learn from your own strongest stores.

   Waeyo compares execution patterns across the network against stronger-store benchmarks, identifying the Most Valuable Behaviours that separate your best stores and the specific gaps holding others back.

5. 05

   Give every store one improvement focus

   Focus beats feedback.

   Each store receives a single behaviour improvement priority — specific, evidenced and achievable — rather than a long list of findings.

6. 06

   Re-validate continuously

   Know whether it worked.

   Because validation is continuous, you can see whether behaviour actually changes after coaching, training or a campaign launch — and whether it holds.